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KWD About Azzalia
Azzalia is a high-end, luxury fashion brand, specializing in couture abayas, gowns, and evening-wear and ready-to-wear line.
The brand consists of quality pieces, that are a blend of modern elegance and classic luxury. Azzalia emphasizes the importance of utilizing the best quality of fabrics, the latest embroidery techniques, the craft of tailoring, and the most innovative approaches to design and production.
The brand is founded by Sheikha Amal Al Maktoum, the Creative Director. The name is derived from a combination of the names of her two daughters: Azza and Alia. Additionally, the combination of the names forms a homonym for the ‘Azalea’ flower. Flowers provide a great deal of inspiration, not just in the name of the brand, but also the approach to design, using natural materials and couture sewing techniques. With years of passion and experience behind Azzalia, the Founder has created a brand that encapsulates the spirit of luxury, opulence, and grandeur.
Azzalia releases new collections on a seasonal basis — fall/winter, spring/summer — in accordance with the international fashion standards, and coinciding with regional events and holidays. Occasionally, these releases will be marked by the launch of limited capsule collections. The brand consists of three separate lines released in tandem, each catering to specific needs of various women’s styles, ranging from customized to casual.
Iris - An exclusive, made-to-order couture line of high-end, unique pieces that are fashion-forward but maintain classic appeal.
Lily - A ready-to-wear line, that can be custom ordered and fitted, for trendy and dressy seasonal garments. Daisy - A casual, ready-to-wear collection, that embodies the spirit of the collection at more affordable prices.
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